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Field notes on appointing and managing distribution partners across Asian markets - written from the brand side of the table.

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How to Evaluate a Distributor Before You Sign

A brand-side checklist from 22 years of appointing, contracting with, and occasionally replacing distributors across Asian markets.Most brands approach distributor selection as a ranking problem. Two or three candidates come in, each with a deck, and the brand tries to work out which company is better.It is the wrong question, and it usually produces a stalemate. Good distributors are good in di..

Partner Selection 2026.09.06
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from the BRAND side

Field notes on appointing and managing distribution partners across Asian markets - written from the brand side of the table.

  • 분류 전체보기 (16)
    • Partner Selection (7)
    • Contracts and Terms (5)
    • Channel and Market Entry (4)

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